Hermella Moses
Beauty, travel, lifestyle, and fashion creator.
A storyteller at heart, Hermella creates work rooted in connection, curiosity, and the beauty of everyday life.
Hermella in Beauty
Makeup
HairCare
Hermella approaches beauty with both curiosity and play. With authenticity as her pillar, she thrives in creating/recreating looks that honor her essence, intending to motivate others to cherish theirs.SkinCare
Maybelline
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Cover Girl
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Loreal
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Fenty Beauty
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Prada Beauty
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Armani Beauty
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Valentino
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Mugler
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YSL Beauty
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Neuvian Skincare
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HeyDay
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Hanskin
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Maybelline 〰️ Cover Girl 〰️ Loreal 〰️ Fenty Beauty 〰️ Prada Beauty 〰️ Armani Beauty 〰️ Valentino 〰️ Mugler 〰️ YSL Beauty 〰️ Neuvian Skincare 〰️ HeyDay 〰️ Hanskin 〰️
Her versatility allows her to translate a brand’s vision without losing the personality that makes her work distinctly her own. Whether she is introducing a new product or inviting her audience into her routine, Hermella creates content that feels less like an advertisement and more like a conversation. Maybelline
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Cover Girl
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Loreal
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Fenty Beauty
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Prada Beauty
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Armani Beauty
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Valentino
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Mugler
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YSL Beauty
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Neuvian Skincare
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HeyDay
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Hanskin
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Maybelline 〰️ Cover Girl 〰️ Loreal 〰️ Fenty Beauty 〰️ Prada Beauty 〰️ Armani Beauty 〰️ Valentino 〰️ Mugler 〰️ YSL Beauty 〰️ Neuvian Skincare 〰️ HeyDay 〰️ Hanskin 〰️
Hair is never just Hair.
For Hermella, it has always been an extension of her identity. The beauty niche where her creative journey began.From learning to care for her hair and experimenting with style to modeling globally, she has documented it all. Her hair journey has evolved alongside her, becoming a space for discovery, expression, and connection with her audience.Collaborations
Dove
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Mielle
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Loreal
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Shea Moisture
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TRESemmé
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Garnier
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Jupiter
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Eden Hair
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Dove 〰️ Mielle 〰️ Loreal 〰️ Shea Moisture 〰️ TRESemmé 〰️ Garnier 〰️ Jupiter 〰️ Eden Hair 〰️ 〰️
Hermella in Lifestyle
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Vlogs
The everyday documented
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Experiences
Curiosity in motion
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Travel
New places, New faces, New perspectives
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Events
Making the cherished moments evergreen
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Fashion
expressing art in the day to day
The art of the everyday
For Hermella, lifestyle is less a category than a way of seeing.
Her vlogs, experiences, and everyday moments become a canvas for expression — where beauty, fashion, and art naturally meet the mundane.
Whether she is getting dressed for the day, discovering somewhere new, stepping into an event, or simply navigating life in New York, Hermella finds stories in the ordinary.Lifestyle + Fashion
For Hermella, getting dressed is more than getting ready. It is a form of expression. Her approach to style is playful and personal, and experimental
Styled and Scented
Where fragrance meets fashion.
In her *Styled & Scented* series, Hermella pairs fragrance with an outfit and a mood, transforming product storytelling into an experience that feels distinctly her own.
From fragrance campaigns to fashion collaborations, her work places products naturally within the world she is already creating — making the brand part of the story, rather than interrupting it.Vlogs
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Capetown Travel Vlog
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How I moved to NYC with no job
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Haircare for Dummies
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Creating > Consuming
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Chicago Travel Vlog
Hermella in Travel
THE WORLD IS PART OF HER STORY.
For Hermella, travel is an invitation to experience more. More places, more people, more perspectives.
As a solo traveler, she documents the freedom, curiosity, and discovery that come with exploring the world on her own. Her travel content encourages others to step outside of what is familiar and realize that they don't have to wait for someone else to experience something new.
Her work has taken her into Airbnb stays and Blueground homes across three different states, translating each stay into visual stories that capture not only the space, but the experience of being there.
From discovering a new neighborhood to settling into a home away from home, Hermella approaches travel through the lens of lifestyle — making destinations feel personal, attainable, and worth experiencing.
She doesn't simply document where she goes. She documents what it feels like to go.
Beyond the lens, Hermella writes about music, love, becoming, and everything in between. Her Substack is a space to slow down, open up, and put words to the thoughts and feelings that often live quietly within us—turning personal reflections into something others can see themselves in.
Beyond the lens
“Grace is gratitude in disguise. To fee guilty for surviving means you recognize others who were just as deserving, if not more. It says less about self-punishment and more about respect. The desire to “pay it back” isn’t debt, it’s love.
The gift & guilt of starting over““Tilahun soothes our broken hearts while showing that vulnerability adn yearning are not weaknesses. In a world where mainstream music is pushing the “f*** love, get money” agenda, old Ethiopian music stands as a quiet rebellion celebratign women’s essence and identity, not their bodys.
No one yearns like Ethiopian artists““As a hopeless romantic, this book was a horror story…sometimes familiarity isn’t compatibility. It isn’t alignment. Sometimes the person who makes you feel most understood isn’t necessarily the person who helps you build the life you want. ””
Normal People: proof that not every spark should stay ablaze
Story still unfolding
Join Hermella as she grows, experiences, and experiments through life—finding beauty in the unexpected and documenting it all along the way. Whether you’re here to discover, create, collaborate, or simply follow along, there’s always room for you in the story.