Hermella Moses
Beauty, travel, lifestyle, and fashion creator.
A storyteller at heart, Hermella creates work rooted in connection, curiosity, and the beauty of everyday life.
Hermella in Beauty
Makeup
HairCare
Hermella approaches beauty with both curiosity and play. With authenticity as her pillar, she thrives in creating/recreating looks that honor her essence, intending to motivate others to cherish theirs.SkinCare
Her versatility allows her to translate a brand’s vision without losing the personality that makes her work distinctly her own. Whether she is introducing a new product or inviting her audience into her routine, Hermella creates content that feels less like an advertisement and more like a conversation. Hair is never just Hair.
For Hermella, it has always been an extension of her identity. The beauty niche where her creative journey began.From learning to care for her hair and experimenting with style to modeling globally, she has documented it all. Her hair journey has evolved alongside her, becoming a space for discovery, expression, and connection with her audience.Collaborations
Hermella in Lifestyle
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Vlogs
The everyday documented
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Experiences
Curiosity in motion
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Travel
New places, New faces, New perspectives
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Events
Making the cherished moments evergreen
Whether she’s discovering a new city, attending a brand event, or trying something for the first time, Hermella documents it all creatively and authentically.Vlogs
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Capetown Travel Vlog
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How I moved to NYC with no job
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Haircare for Dummies
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Creating > Consuming
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Chicago Travel Vlog
Hermella in Travel
Beyond the lens, Hermella writes about music, love, becoming, and everything in between. Her Substack is a space to slow down, open up, and put words to the thoughts and feelings that often live quietly within us—turning personal reflections into something others can see themselves in.
Beyond the lens
“Grace is gratitude in disguise. To fee guilty for surviving means you recognize others who were just as deserving, if not more. It says less about self-punishment and more about respect. The desire to “pay it back” isn’t debt, it’s love.
The gift & guilt of starting over““Tilahun soothes our broken hearts while showing that vulnerability adn yearning are not weaknesses. In a world where mainstream music is pushing the “f*** love, get money” agenda, old Ethiopian music stands as a quiet rebellion celebratign women’s essence and identity, not their bodys.
No one yearns like Ethiopian artists““As a hopeless romantic, this book was a horror story…sometimes familiarity isn’t compatibility. It isn’t alignment. Sometimes the person who makes you feel most understood isn’t necessarily the person who helps you build the life you want. ””
Normal People: proof that not every spark should stay ablaze
Story still unfolding
Join Hermella as she grows, experiences, and experiments through life—finding beauty in the unexpected and documenting it all along the way. Whether you’re here to discover, create, collaborate, or simply follow along, there’s always room for you in the story.